This single lesson we had to brainstorm ideas of what we may decide to use in our advert for underage drinking. We filled out an A3 page with as many ideas as we can so we can decide which is best and which ones we shall use. We had to think about the type of mise en scene we need to portray and how we will show the consequences of drinking.
I am thinking about creating an advert which includes flashbacks of when the character wasnt drinking and then back to how they are when they are drinking to show the different personalities and characteristics they gain when drinking. I think this may be quite effective as it will relate to the target audience of 13/15 year olds.
Friday, 10 July 2009
Thursday 9th July
For our homework we had to research facts about underage drinking. We had to take into consideration the effects it has on the individual, their family and society. This then helped in todays task.
This was to write one fact down on a piece of paper and pass it around the class so we had different types of facts and statistics from every person, we are then able to use these facts in our advertisment when we come to create it. Here is an example of one of the gfacts i had collected " Children as young as 12 have been admitted as alcoholics in the UK"
We then learnt about ways in which you can portray a character and the setting in a certain way using lighting and editing. We also learnt different interview techniques, rapid montages and sound and how they could be used in our advert to create a certain 'shock' factor if needed to get the main message across to the audience.
This was to write one fact down on a piece of paper and pass it around the class so we had different types of facts and statistics from every person, we are then able to use these facts in our advertisment when we come to create it. Here is an example of one of the gfacts i had collected " Children as young as 12 have been admitted as alcoholics in the UK"
We then learnt about ways in which you can portray a character and the setting in a certain way using lighting and editing. We also learnt different interview techniques, rapid montages and sound and how they could be used in our advert to create a certain 'shock' factor if needed to get the main message across to the audience.
Tuesday 7th July
We came across an obstacle within this and the past few lessons. This was because all groups had filmed part or all of their 'rape awareness' advertisments but as there was a sixth form induction they filmed over our clips we had made. Therefore our work was deleted and we were not able to carry on with this task.
We were given the option to either film again or to start a new task of creating a 3 to 10 minute advert on underage drinking and have to consider the consequences, or we could chose to film our rape awarness adverts again.
We all decided on the first option as we thought the groups would try to copy what they had produced last time but will not be as good. This is our next project which we will be carrying on with next year in A2. This is also going to be a competition with other schools in Essex.
Underage drinking has become a major factor within the UK in these present times, and we need to start bringing awareness to all those who participate. The charity that came up with this idea of project are called 'Alcohelp'. The website containing a full brief is www.alcohelp.co.uk/consider
Our target audience for this project is 13 year olds, which personally thinking about it i think this is a too young of age for them to start drinking alcohol as it will damage them later in life, therefore bringing the awarness of alcohol effects will help them realise how bad the problem really is, whether iot be on a regular basis or once in a while. We then thought of things to include in the film about the aspects that cause underage drinking to start with to bring awareness to those involved.
They are:
- Peer pressure
- Violence
- Long term health problems (e.g- liver damage)
- Truancy
- Binge Drinking
This is to raise awareness of the different issues. We have to portray how underage drinking does have serious consequences. For a homework task, we were asked to research into the topic thoroughly and find statistics that will shock our audience.The main one young people do not realise when drinking is that it can cause them permanant brain damage and they have a higher risk of becoming pregnant and having sexual intercourse as they are under the influence of alcohol and dont realise their actions. Young people do not realise these consequences, and until they see it to believe it. Statistics also shown in my homework were that many young children these days can buy alcohol within a shop without being questionned of their age. This makes it easier for underage drinking to occur, as parents do not have control of their actions if they do not know what they are actually doing when they are out socialising. Another fact that shocked me was that children as young as 12 have been admitted as alcoholics due to excessive drinking on a regular basis. This is hard to understand as i stereotypically think of young children being innocent and well behaved and may just go to the park with friends to have fun, and not to binge drink. Many young children say they do this because they have no other activities they can become involved in.
In the second part of our lesson, we started to brainstorm and think about what different aspects of the film could make it more 'realistic' using several techniques. We looked at how documentary type films often use interviewing techniques, cutaways, and still images to get the message across clearly. I like the use of voiceovers and making it repeptitiveso it sticks in the viewers mind. This could be affective when producing the alcohol awareness, as many of these techniques could attract the target audience and inform and also show them of the effects their drinking will have in the future.
We were given the option to either film again or to start a new task of creating a 3 to 10 minute advert on underage drinking and have to consider the consequences, or we could chose to film our rape awarness adverts again.
We all decided on the first option as we thought the groups would try to copy what they had produced last time but will not be as good. This is our next project which we will be carrying on with next year in A2. This is also going to be a competition with other schools in Essex.
Underage drinking has become a major factor within the UK in these present times, and we need to start bringing awareness to all those who participate. The charity that came up with this idea of project are called 'Alcohelp'. The website containing a full brief is www.alcohelp.co.uk/consider
Our target audience for this project is 13 year olds, which personally thinking about it i think this is a too young of age for them to start drinking alcohol as it will damage them later in life, therefore bringing the awarness of alcohol effects will help them realise how bad the problem really is, whether iot be on a regular basis or once in a while. We then thought of things to include in the film about the aspects that cause underage drinking to start with to bring awareness to those involved.
They are:
- Peer pressure
- Violence
- Long term health problems (e.g- liver damage)
- Truancy
- Binge Drinking
This is to raise awareness of the different issues. We have to portray how underage drinking does have serious consequences. For a homework task, we were asked to research into the topic thoroughly and find statistics that will shock our audience.The main one young people do not realise when drinking is that it can cause them permanant brain damage and they have a higher risk of becoming pregnant and having sexual intercourse as they are under the influence of alcohol and dont realise their actions. Young people do not realise these consequences, and until they see it to believe it. Statistics also shown in my homework were that many young children these days can buy alcohol within a shop without being questionned of their age. This makes it easier for underage drinking to occur, as parents do not have control of their actions if they do not know what they are actually doing when they are out socialising. Another fact that shocked me was that children as young as 12 have been admitted as alcoholics due to excessive drinking on a regular basis. This is hard to understand as i stereotypically think of young children being innocent and well behaved and may just go to the park with friends to have fun, and not to binge drink. Many young children say they do this because they have no other activities they can become involved in.
In the second part of our lesson, we started to brainstorm and think about what different aspects of the film could make it more 'realistic' using several techniques. We looked at how documentary type films often use interviewing techniques, cutaways, and still images to get the message across clearly. I like the use of voiceovers and making it repeptitiveso it sticks in the viewers mind. This could be affective when producing the alcohol awareness, as many of these techniques could attract the target audience and inform and also show them of the effects their drinking will have in the future.
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